How did you come up with the idea of the four-day week?
The idea came from two considerations. The first was the lack of skilled labour. While this is an issue that is currently much discussed, I’m not convinced that the shortage is as great as people purport. When I saw the number of job candidates lining up to join Google, Microsoft, and Deutsche Telekom because they are ‘cool’ companies, I thought companies also have to learn to be more attractive and become ‘cool.’ The second was about worki
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