Great Britain: Aviva pledges 25% of headcount will be older than 50 by 2022

The insurance giant is looking to set an example by hiring 1,000 over-50s over the next five years. This ‘senior-friendly’ policy come sa year after Andy Briggs, chief executive of the Aviva UK and Ireland subsidiary was appointed the UK government’s ‘Older worker tsar’. Andy Briggs has since been calling on all companies to reach a voluntary ‘silver quota’ (staff aged over 50) of at least 12% by 2022, or the equivalent of 1 million hires.
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Currently almost 3,000 UK Aviva staff is over 50, or 18.3% of its 16,000 UK headcount. The company is looking to significantly boost this tally to 4,000 by 2022 making 25% of headcount. To get to target the insurer wants to hire 1,000 baby boomers who according to several surveys are ready to work longer. To entice these over 50s to join, the company will be implementing a flexible hours program enabling them to help their close dependents because finding the time to care for dependents is one

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