British Telecom, who wants to bring more women into engineer jobs, invested 300 000 euros into a promotional campaign, asking applicants to apply for the 600 apprenticeship posts open this year. The telephone company's goal is to hire 25% of young women in its next promotion. (Ref. 070220)
“Currently, out of the 6,000 applications, only 8% are women”, explained Dave Walsh, director of BT’s apprenticeship program. “It is not just for blokes” tells the tag line. “It is not only jobs with yard helmets and climbing of electric poles. Apprentices also work on TV, high-speed, advising, computing, and all of BT’s activities, and women can do this as well as men”, affirmed Mr. Walsh. “Clients, especially women, would rather have to deal with woman engineers. We want to reflect society’s
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