This is an unseen event: the first union channel was launched on July 31, 2008. The idea came from the Communication Workers Union (CWU) which is trying to appeal to young workers by exposing on the small screen the importance of trade unionism on the workplace. (Ref. 080656)
“We were driven by a desire to modernize
the union’s image and modernize our communications,” said the CWU’s head of
communications, Kevin Slocombe. In particular it was targeting the union’s 40.000
members under 30 and potential new recruits in areas such as call centers.” “CWU
TV is an exciting and innovative project that will put trade union issues from
the communications sector in easy reach of anyone who is interested in
real-life issues” he added. The first 30 minute program, presented by
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