India: Amazon luring IT developers as it conquers the voice-assistance market

Publication

28 January 2019 à 15h40

Updated on 1 February 2019 à 10h36

Reading time

3 minutes

Publication: 28 January 2019 à 15h40, Updated on 1 February 2019 à 10h36

Reading time: 3 minutes

Amazon is en route to dominating India’s voice assistant market. The online giant’s strategy relies on independent outside developers with whom Amazon has no legal connection, and according to Amazon some 40,000 are now developing Alexa compatible ‘skills’ (voice-powered apps that run on all Amazon Echo devices).

Publication

28 January 2019 à 15h40

Updated on 1 February 2019 à 10h36

Reading time

3 minutes

Publication: 28 January 2019 à 15h40, Updated on 1 February 2019 à 10h36

Reading time: 3 minutes

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“We want Alexa to operate everywhere and able to do a vast number of things,” stated Dilip R.S., Country Manager of Amazon India Alexa Skills and responsible for the success of the project. To this end Amazon is both relying on in-house IT talent as well as external independent local IT developers. Dilip R.S explained, “40,000 developers are currently working across India developing Alexa relevant ‘skills’. Looking for a restaurant on the meal delivery platform Zomato? Ordering a taxi with...

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