The Tigros supermarket chain (Lombardy) set the example with the first contest of this kind in three provinces (Varese, Verbania and Novara) in September 2009. For one month, it brought into play ten one-year contracts in one of the 60 supermarkets of the chain. To participate, the customers had to fill in a participation card they got from a €30 receipt. It was immediately successful, especially since the winner could give the prize to a friend or parent.
t contest of this kind in three provinces (Varese, Verbania and Novara) in September 2009. For one month, it brought into play ten one-year contracts in one of the 60 supermarkets of the chain. To participate, the customers had to fill in a participation card they got from a €30 receipt. It was immediately successful, especially since the winner could give the prize to a friend or parent.
“Win your job.” It’s with this slogan that, in Sardinia, the Centro distribuzione e servizi (C.S. &D.) of Vi
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