To recruit 100 youngsters, Cariparma-Crédit Agricole joined forces with Ikea in Parma. The idea of working with the Swedish multinational’s subsidiary to try the most adapted candidates following its own parameters started with the fact that, in the future, banks would more and more operate like Ikea stores, starting with the smart subsidiaries that will open soon, where instead of having traditional counters customers will be able to do their operations alone (possibly with help from the employees).
“This experiment is a major change for our group, in the way we choose young recruits,” declared Cesare Cucci, in charge of human resources at Cariparma-Crédit Agricole. What’s new is the “choice, management and development of people, from the context chosen – other than the bank – but equally dynamic and stimulating,” he explained when presenting this unheard-of cooperation with Ikea – summarized with the slogan: “Open to the world.” It “characterizes the bank’s relation with its...
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