The CGIL is innovating while preparing for the national demonstration in Rome on November 27th and trying to revitalize the confederation’s image, with initiatives that are more on the same wave as young people. This is the first time an Italian union has appealed to the strategy known as “social guerrilla.” The “viral” campaign anonymously started on the web with posts like “Banking group looking for young financial engineering graduate able to live with no money,” “Real-estate company looking for young college graduates happy to live at their parents’ for ever” or even “Communication agency looking for young people ready to be silently exploited” and then with posters on the walls of key Italian cities.
to the strategy known as “social guerrilla.” The “viral” campaign anonymously started on the web with posts like “Banking group looking for young financial engineering graduate able to live with no money,” “Real-estate company looking for young college graduates happy to live at their parents’ for ever” or even “Communication agency looking for young people ready to be silently exploited” and then with posters on the walls of key Italian cities.
A web campaign divided in three. On October 31st
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