On 29 September the Norwegian telecommunications group Telenor announced it was putting 6-month paid maternity leave programs in place for its entire staff worldwide. The company is facing fierce competition especially in Asia and is looking to retain staff as well as achieving its target of 30% female representation in top management by 2020.
Paid maternity leave should attract the best talent. Telenor’s announcement that it was implementing 6 month paid maternity leave for its entire staff is clearly targeting Asia. Apart from Bangladesh, which has 16 weeks maternity leave, most Asian countries including India, Myanmar and Thailand only allow for 12 weeks of maternity leave. Telenor has realized that a large contingent of its female staff leave the company once they start having children. This drains the company of skills and of th
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