On Thursday 16 February, the president of the United Auto Workers (UAW) Dennis Williams announced that the trade union is to launch a new advertising campaign to encourage consumers to buy cars produced in the United States. When it comes to demands, the ‘made in America’ approach upheld by the nation’s president is also allowing unions to put pressure on companies.
The leaders of trade union groups in the United States will find it hard to deny that many of their grass-roots activists voted for Donald Trump in the country’s presidential election. The new president’s nationalism, his desire to protect American jobs and his opposition to free-trade treaties all resonated strongly among trade unions and their members. Why not use this new environment for a good cause? That is the idea that took root at Momentive Performance Materials, a producer of advanced
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