Valiuz Adz : The Mulliez family’s retailers launch a retail media offering

An article by Sophie Baqué

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Publication

22 September 2023 à 16h11

Updated on 25 September 2023 à 13h30

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3 minutes

Publication: 22 September 2023 à 16h11, Updated on 25 September 2023 à 13h30

Reading time: 3 minutes

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Auchan (grocery) and Boulanger (home electrical products) are entrusting advertising inventory to Valiuz Adz, the Association Familiale Mulliez's new advertising agency for the French market. Belgium and Spain are expected to follow shortly.

An article by Sophie Baqué

Add mind Retail to your sources
Publication

22 September 2023 à 16h11

Updated on 25 September 2023 à 13h30

Reading time

3 minutes

Publication: 22 September 2023 à 16h11, Updated on 25 September 2023 à 13h30

Reading time: 3 minutes

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The French giant Mulliez Group is launching a retail media agency to increase its reach against the Amazon gorilla, as well as Unlimitail, Retail Link and Infinity Advertising. Supported by Valiuz data alliance, and called Valiuz Adz, this agency will market the media inventories of the Auchan and Boulanger brands, with a launch date of 1st January 2024.

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
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