As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens, Retailink (Fnac Darty) is investing in larger screens and Médiaperformances reaches a new milestone by opening 5 European branches and entering new sectors.
Following the takeover of In-Store Media by Vusion this summer, omnichannel retail media companies are bolstering their value proposition. While Klépierre takes back control of commercialising advertising screens, the property owner is expanding a range of solutions and aiming for a “wow effect”. The deployment of 55’’ (1.4-metre diagonal) and 75’’ (1.9-metre) screens will be densified across shopping malls, growing from 600 screens at the end of June 2026 to 750 next year. Europe’s second larg
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Article authors
Sophie Baqué
Chief Editor of mind Retail