By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list. Emeric Caramico, Chief Digital Officer, breaks down the technical backstage, costs and performance of this omnichannel feature launched across its 340 stores, which recorded an unprecedented conversion rate.
Just as toy retailers tackle the Christmas list, AI is solving the painful back-to-school shopping list. This is the learning of Bureau Vallée stationery retailer, which after migrating its POS software to the single solution Coqliqo (Shop & Qo) in 2024 and 2025, launched two services for this purpose during the summer. On September 1, a first conversational chatbot appeared on its website in partnership with Algolia, coupled with pre-defined questions located on product sheets and inspired by
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Article authors
Sophie Baqué
Chief Editor of mind Retail