276 million consumers born between 1990 and 1999?

Publication

15 February 2019 à 09h57

Updated on 10 May 2019 à 16h19

Reading time

1 minute

Publication: 15 February 2019 à 09h57, Updated on 10 May 2019 à 16h19

Reading time: 1 minute

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Publication

15 February 2019 à 09h57

Updated on 10 May 2019 à 16h19

Reading time

1 minute

Publication: 15 February 2019 à 09h57, Updated on 10 May 2019 à 16h19

Reading time: 1 minute

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This is the profile of shoppers on Alibaba’s digital marketplaces, which draw a total of 552 million active consumers in China in the fiscal year 2018 (from April 2017 to March 2018). Half of them were born in the 90s.

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