Orchestra, Jules and Speedway launched valuable processes to optimise rotation of merchandises, conversion rate via a tracking of cancelled online baskets and make "ship from store" services more profitable. For Mind Retail, they share their internal best practices.
Orchestra (400 children equipment stores located in 7 countries) has rolled out Ship From Store, but only in largest stores. With a GLA of 2,000 sq.m, these sell 15,000 to 20,000 items and are in a catchment area of at least 400,000 potential customers.
At Orchestra, a typical Web order contains an average of 3.5 items. The retailer has restricted SFS services only for megastores in order to process online orders in one go. The company’s goal is to avoid dispatching items from several...
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