Mango Upside Down Teen Pop Up, The Concept of the Month

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Publication

20 May 2021 à 23h56

Updated on 21 May 2021 à 10h51

Reading time

3 minutes

Publication: 20 May 2021 à 23h56, Updated on 21 May 2021 à 10h51

Reading time: 3 minutes

Will the TikTok podium become a must in retail merchandising? This is the vision of the Spanish retailer Mango in a new pop-up store for teenagers based in Barcelona. Magda Espuga, CEO of the consulting company Kiss Retail, shares her analysis.

Add mind Retail to your sources

Publication

20 May 2021 à 23h56

Updated on 21 May 2021 à 10h51

Reading time

3 minutes

Publication: 20 May 2021 à 23h56, Updated on 21 May 2021 à 10h51

Reading time: 3 minutes

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Called “Upside Down teen pop-up”, it opened in Barcelona, on Rambla Catalunya, 76. The grand opening took place on April 26 and will be open for two months. The store includes a podium for choreographing or taking selfies, floor-to-ceiling candy-pink decoration, plenty of electrical sockets for recharging a smartphone and free stickers.

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