A digital leader becomes n°2 of Inditex

The editorial team is offering you free access to this article
Start your free 15-day trial to access all our content

Carlos Crespo, aged 48, is a technological profile of very high level. Mr. Pablo Isla appointed him to assist him in the position of M.D of Inditex Group. Crespo has been a pillar within the digital transformation of Inditex. He will take office in July 2019, following the vote of the Board. He will be in charge of technology (datas, omnichannel), logistics and purchasing. Carlos Crespo joined Inditex in 2001 to lead

the Accounting department and took the helm of the internal audit team from 2008 to 2015. Last year, he has been appointed C.O.O. “Inditex has invented “fast fashion” and Carlos Crespo is the man who rolled out the project of unified inventory between stores and warehouses, said Laurent Thoumine, Head of Retail at Accenture. He understood that as long as a firm cannot identify the stock in real time, it cannot guarantee a consumer promise of hyper speed. Crespo knows that having a super-fast manufacturing cycle is not enough. Retailers also have to be ultra-responsive in delivery, being able to give immediate order to a shop seller to ship an item of a special size and colour to a special store”.

In 2005, Pablo Isla was appointed C.E.O of Inditex and the position of M.D was simply removed from the organization. If Isla has been alone heading the Inditex Group since, this appointment highlights Isla’s move to work in a duo, in a context where Inditex broke sales and profit records in 2018 but posted the slowest growth in its history. The Group faces an array of challenges for the future. Crespo will need to continue monitoring operating expenses, which keep increasing due to rising returns of e-commerce orders (in women’s fashion, they reach nearly 50% in Germany and 15% in France). He will also keep reorganizing the physical network as Inditex focuses on large “flagships” on one side and on smaller stores in the other side. “These units cover much smaller areas and primarily serve for pick-up, preparation of orders, and showrooms for the best-selling units, added Thoumine.”

Do you have information to share with us?
Our other services
mind Research
Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.
See more
mind Days
Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.
See more
What you absolutely must read this week
The essential content of the week selected by the editorial team.
See all
Retail media: Fnac Darty, Klépierre and Médiaperformances accelerate on XXL screens and international expansion
As advertising formats arrive at high speed on LLMs, omnichannel retail media players are strengthening their offerings. While Klépierre has just signed with a new partner for 3D screens...
11 September 2026
Hugues Chanoine (Hygie31 Digital): “The next step is to eliminate filters to move to 100% conversational search”
The Hygie31 retail group, known for the Lafayette Pharmacies, is continuing to transform its websites, driven by Cocooncenter. Thanks to an AI strategy and a fully redesigned IT architecture, it...
ChatGPT: Bureau Vallée’s recipe to capture back-to-school spending
By launching a conversational chatbot with Algolia and a new module converting school lists into e-commerce carts this summer, Bureau Vallée aims to ease the chore of back-to-school supply list...
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
Most viewed articles of the month on mind Retail
What readers clicked on the most last month.
What readers clicked on the most last month.
1
Electronic shelf labels: why the US regulator threatens rollout
In the USA, the Federal Trade Commission has just required full transparency on the use of pricing algorithms based on personal data, under threat of penalties. In this regulatory framework...
2
E-commerce: click-through rate down by 5.4% since Google AIO launch in France
mind Retail has gained access to exclusive Ahrefs figures on the impact of Google "AI Overviews" responses for the e-commerce sector. Launched on July 22, 2026, in France as part of AI Mode, these...
3
From ChatGPT Ads to Amazon Alexa for Shopping: advertising in LLMs scales up in Europe
This summer, OpenAI successively rolled out its ChatGPT Ads platform in the UK and in 30 European countries. From formats used, CPM levels notably for FMCG products and the new role of GEO...
27 August 2026
4
With Claudeforce, Salesforce opens data to Anthropic and shifts into the conversational AI era
With the announcement of deep integration of the Claude LLM within the Salesforce ecosystem via MCP servers, SaaS software interfaces are fading in favour of AI agents. According to...
9 September 2026
5
Retail media & LLMs: navigating intent-driven and custom experiences
From store aisles to ChatGPT Ads placements, retail media is shifting away from traditional slots, formats and keywords toward intent-based targeting. Driven by lower access costs to LLMs, full...
31 August 2026
6
Facing SharkNinja’s hegemony, Carrefour and Darty gain ground on TikTok Shop
While Sephora follows in Ulta's footsteps on TikTok Shop in the US, mind Retail analyzed sellers performance in Q2 2026. Based on exclusive data from Lengow and Kalodata, this European market...
7 September 2026