Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”

Featured image of the article Julien Cailleau, Oney: “With 3 retailers, we are testing the use of Valiuz data to streamline financing approvals”
Against a backdrop of growing pressure on household budgets, the European CCD2 Directive coming into force and a new legal framework for assisted purchasing journeys, Oney is stepping up an omnichannel strategy with a new tool designed for in-store sales staff. Julien Cailleau, the company’s Deputy CEO, explains to mind Retail how new conversion drivers are emerging, from in-store open banking and the activation of data from the Valiuz alliance to boost financing approvals to 0% interest credit campaigns.
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With CCD2 coming into force ahead of Black Friday, i.e. on November 20, split payments are coming back within the scope of consumer credit regulation. What does this change for Oney?

For some players that have prioritised BNPL payments, what may appear to be a constraint under CCD2 is actually becoming an opportunity, because customers get to choose the duration of their financing. Admittedly, a few more supporting documents are required when applying. Previously, a bank card was often all that was needed, even though it would have been required for a regular e-commerce payment anyway. The most responsible companies, meanwhile, had a credit assessment team that consulted and updated the FICP (the Banque de France’s register of payment incidents, Editor’s note). At Oney, CCD2 will not change much, because we have always been among those players. We believe prevention is more important than cure. We would rather identify financially vulnerable customers when they apply than grant them one BNPL facility that they will not be able to reimburse. Split payments do not trigger over-indebtedness, but they can make it worse.

According to INSEE, the purchasing power of a family of 4 fell by €1,200 in France between 2024 and 2026, while that of a single person dropped by €600. How are you supporting consumers’ purchasing power over the festive season?

As part of a commercial plan, Oney is rolling out interest-free credit campaigns in France to offset the drop in footfall caused by protest Saturdays and rising fuel costs for suburban stores.

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