According to PWC, U.S. shoppers will spend US$1,530 in the holiday season

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According to a survey from Pricewaterhouse Coopers (amongst 4,000 US consumers and published in October), the average budget for the holiday season will reach US$1,530 this year. This represents an increase of 7% year-on-year, considering that this budget fell in 2022. This figure includes gifts, travel and entertainment spending. In 2019, U.S. shoppers spent US$1,284 for the holiday season (up by 19% in 4 years). This dynamic is in line with a rising trend of growth in the U.S. retail market s

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