After four years of decline, volumes of fast-moving consumer goods (FMCG) rose again in 2025 in France and Europe, although they did not compensate for four years of losses. The rebound was largely driven by e-commerce, and to a lesser extent by convenience stores and discounters. In a context of moderate inflation and still constrained budgets, hypermarkets and supermarkets continue to lag.
In Europe and France, FMCG volumes returned to growth in 2025, according to research institute Circana, formed from the merger of IRI and NPD. Last year, volumes increased by 0.9% across all channels (hypermarkets, supermarkets, e-commerce, convenience and discount). This marks a return to growth after declines of -0.9% in 2024, -3.1% in 2023 and -4.3% in 2022. However, taking 2021 as a base of 100, cumulative volume decline over four years reaches -7.3%.
In Europe, FMCG growth (up to the end of November 2025) reached +2.4% in volumes Spain, +1.9% in Italy, +0.8% in the Netherlands.
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Article authors
Sophie Baqué
Chief Editor of mind Retail