Dutch retailer Action (shareholder 3i) ended 2024 with sales of €13.8 billion, up 21.7% overall and 10.3% on a like-for-like basis. It has 2,918 stores in 12 European countries, including 29% in France. This represents a slight slowdown after the 27.8% increase in 2023. The model is based on 100% integrated stores, from 800 to 1,000 sq.m GLA and a short offer (6,000 references) with 49% sourced from China, 45% from Europe and 6% from the rest of Asia.
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