Africa. Is the race for cash & carry on?

Publication

15 February 2019 à 09h31

Updated on 10 May 2019 à 16h19

Reading time

4 minutes

Publication: 15 February 2019 à 09h31, Updated on 10 May 2019 à 16h19

Reading time: 4 minutes

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Publication

15 February 2019 à 09h31

Updated on 10 May 2019 à 16h19

Reading time

4 minutes

Publication: 15 February 2019 à 09h31, Updated on 10 May 2019 à 16h19

Reading time: 4 minutes

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In Western Africa, a joint-venture* between CFAO and Carrefour has rolled out physical expansion since 2013, following a moderate pace. We met Jean-Christophe Brindeau, who has been in charge of CFAO Retail for one year.

In 2013, CFAO and Carrefour announced an expansion in 8 African countries, but only 3 – Cameroon, Ivory Coast, Senegal – are active so far…Why?

J.C.B: “When I took the helm of CFAO Retail last year, I noticed that the African expansion (it operationaly started in 2015) moved slo

…
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