Already launched at Etsy, BigBasket and soon Walmart and Glossier, AI agents allow purchasing a product or service directly within artificial intelligence engines, without leaving the conversation. A strategy explored in France by Carrefour Voyages and insurance companies, mind Retail learned. Analysis of a shift that raises questions about the role of e-commerce sites, control of transactional data and future dependence on AI platforms.
Since September, a new sales channel has emerged, disintermediating online retailers and transforming the customer experience. Instant purchasing within AI search engines is advancing rapidly. In the U.S.A., more and more retailers are interfacing with the Instant Checkout agent, which allows users to buy products directly in ChatGPT (free or pro version). On October 14, Walmart announced the upcoming integration of this service. “For many years, online shopping has been limited to a search bar
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Article authors
Sophie Baqué
Chief Editor of mind Retail
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.