Algorithmic pricing: NRF strongly opposed to price transparency law

Featured image of the article Algorithmic pricing: NRF strongly opposed to price transparency law

An article by Morgane Monteiro

Publication

14 July 2025 à 08h54

Updated on 12 August 2025 à 11h48

Reading time

3 minutes

Publication: 14 July 2025 à 08h54, Updated on 12 August 2025 à 11h48

Reading time: 3 minutes

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While a New York State law requires retailers to disclose use of pricing algorithms, the National Retail Federation is attempting to block this. The world’s largest retail federation claims the law demonstrates a lack of understanding of price personalisation practices and constitutes an infringement of freedom of enterprise.

An article by Morgane Monteiro

Publication

14 July 2025 à 08h54

Updated on 12 August 2025 à 11h48

Reading time

3 minutes

Publication: 14 July 2025 à 08h54, Updated on 12 August 2025 à 11h48

Reading time: 3 minutes

Share
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Add to reading list Remove from reading list
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On July 7, 2025, the NRF filed a lawsuit in Manhattan Federal Court to block a law in the State of New York before it came into force the following day. Passed on May 9, as part of the 2025 budget, the Algorithmic Pricing Disclosure Act requires retailers to notify consumers when a price is set by an algorithm and uses personal data. The website must display the statement “this price was set by an algorithm using your personal data”. Failure to comply with the law exposes retailers to a...

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Article authors
Featured image of the article Morgane Monteiro
Morgane Monteiro Journalist
Featured image of the article Morgane Monteiro

Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.

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