While a New York State law requires retailers to disclose use of pricing algorithms, the National Retail Federation is attempting to block this. The world’s largest retail federation claims the law demonstrates a lack of understanding of price personalisation practices and constitutes an infringement of freedom of enterprise.
On July 7, 2025, the NRF filed a lawsuit in Manhattan Federal Court to block a law in the State of New York before it came into force the following day. Passed on May 9, as part of the 2025 budget, the Algorithmic Pricing Disclosure Act requires retailers to notify consumers when a price is set by an algorithm and uses personal data.
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.