Faced with declining occupancy rates and lower marketing budgets, property owners are seeking greater cost efficiency. This is a niche where All in Box is gaining traction. According to our information, the start-up has just signed with Advantail while expanding into Spain, Italy and Switzerland. Thanks to an AI-powered tool, the company promises at least €10,000 in annual savings per site and is working on a new technological brick for 2027.
As it prepares for a Series A round by early 2027 – after raising €1 million in 2025-, start-up All in Box, which positions itself as a marketing assistant for physical retail sites, is expanding across Europe. “In the first quarter of 2026, we signed with Advantail and are now deployed across a portfolio of 7 outlet centres, including 1 full-price mall they operate in Switzerland,” Barthélemy Jeanroch, Managing Director and Partner, told mind Retail. “We are also in discussions with Nhood, the management company for Auchan shopping malls, regarding a rollout in Spain and in Italy (to date, All in Box is used across Nhood’s 64 shopping centres in France and in Luxembourg, Editor’s note).”
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Article authors
Sophie Baqué
Chief Editor of mind Retail