Cashback: Younited secures an exclusive contract with Bouygues Telecom

Featured image of the article Cashback: Younited secures an exclusive contract with Bouygues Telecom

An article by Sophie Baqué

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Publication

16 October 2026 à 20h45

Updated on 19 October 2026 à 16h42

Reading time

3 minutes

Publication: 16 October 2026 à 20h45, Updated on 19 October 2026 à 16h42

Reading time: 3 minutes

Following Orange and the launch of a marketplace, Bouygues Telecom is strengthening a customer loyalty strategy by focusing on purchasing power with a new cashback offer. For French fintech Younited, which is seeking to diversify revenue beyond lending, this multi-year exclusive contract represents a new growth driver. Insights from Charles Egly (Younited) and Marc Laurier (Bouygues Telecom).

An article by Sophie Baqué

Add mind Retail to your sources

Publication

16 October 2026 à 20h45

Updated on 19 October 2026 à 16h42

Reading time

3 minutes

Publication: 16 October 2026 à 20h45, Updated on 19 October 2026 à 16h42

Reading time: 3 minutes

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With their large and captive customer bases, telecom operators continue to reinvent their offerings. Following the launch of a marketplace by Orange, Bouygues Telecom is now turning to a new customer loyalty tool. To help customers cope with declining purchasing power, the telecom operator (H1 2026 revenue: €4 billion, up by 3%) has announced the launch of a free, no-commitment cashback programme on November 9, 2026, ahead of Black Friday. The cashback earned by customers on their online purcha

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Article authors

Featured image of the article Sophie Baqué

Sophie Baqué Chief Editor of mind Retail

Featured image of the article Sophie Baqué

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