[Amazon Results] At nearly US$10 billion, advertising outpaces subscriptions for US giant

Featured image of the article [Amazon Results] At nearly US$10 billion, advertising outpaces subscriptions for US giant

An article by Aymeric Marolleau and Sophie Baqué

Publication

4 November 2022 à 12h19

Reading time

1 minute

Publication: 4 November 2022 à 12h19

Reading time: 1 minute

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For the first time, Amazon's advertising revenue exceeded subscriptions revenue in Q3 2022. The services to third-party merchants, the second largest business unit, and AWS remained very dynamic : they generated altogether almost US$9 billion in additional revenue in Q3. Online sales, as Amazon's largest business, returned to growth in Q3 2022 after three quarters of decline.

An article by Aymeric Marolleau and Sophie Baqué

Publication

4 November 2022 à 12h19

Reading time

1 minute

Publication: 4 November 2022 à 12h19

Reading time: 1 minute

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Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
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After three consecutive quarters of falling revenue for Amazon’s e-commerce, growth returned for Q3 2022 with an increase of 7.1% year-on-year. In total, Amazon’s online sales reached US$53.49 billion in Q3. As a reminder, they decreased by 1% in Q4 2021 and by approximately 4% in Q1 and Q2 2022.

According to the company, online sales were driven by the first Prime Early Access: this two-day sales event (11 and 12 October) was exclusively for Prime members in 15 countries.