AMAZON TAKES OVER SOUQ.COM

Publication

18 April 2017 à 20h08

Updated on 10 May 2019 à 17h54

Reading time

2 minutes

Publication: 18 April 2017 à 20h08, Updated on 10 May 2019 à 17h54

Reading time: 2 minutes

Publication

18 April 2017 à 20h08

Updated on 10 May 2019 à 17h54

Reading time

2 minutes

Publication: 18 April 2017 à 20h08, Updated on 10 May 2019 à 17h54

Reading time: 2 minutes

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In late March 2017, Amazon announced one on the biggest acquisitions in recent years, taking over Souq.com, the largest online retailer in the Middle East. The value of the deal was not disclosed. Amazon won the race against the statebacked construction giant Emaar Malls, which made public an US$800 million offer for Souq.com (which means market in Arabic). This an unusual strategy for Amazon, which is normally focussed on its own internal expansion and infrastructures rather than taking...

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