Catering. Charging customers to reserve a seat? That’s the bet the American giant is taking in Tokyo with a new type of facility in high-traffic areas.
Starbucks’ very first “Smart Lounge” opened at the beginning of 2020 in the Takanawa railway station, including a café and a co-working area. Spread over 185 sq.m., the concept is simple. Customers reserve an individual or collective workspace via an application, order a meal or drink and then move to the reserved space. The layout of the ‘busin
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