Arteum: “Our marketplace will integrate the offer of international museums from 2023”

Featured image of the article Arteum: “Our marketplace will integrate the offer of international museums from 2023”
Publication

26 July 2022 à 10h44

Updated on 21 October 2022 à 21h42

Reading time

3 minutes

Publication: 26 July 2022 à 10h44, Updated on 21 October 2022 à 21h42

Reading time: 3 minutes

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Phygital, marketplace. With 20 stores in France and Italy, museum shop specialist Arteum is investing in digital services. How to address a new audience online when the offer is associated with a physical experience in a museum? What is the business model of these stores managed under concession? Bleuenn Féquant interviewed the C.E.O. Lorraine Dauchez.
Publication

26 July 2022 à 10h44

Updated on 21 October 2022 à 21h42

Reading time

3 minutes

Publication: 26 July 2022 à 10h44, Updated on 21 October 2022 à 21h42

Reading time: 3 minutes

Share
Copy link Share on LinkedIn Share on Bluesky Share on Facebook Share on WhatsApp
Add to reading list Remove from reading list
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…

How was Arteum born?

LD: In 2008, after spending 10 years at the Paris Opera, I wanted to participate in the democratisation of art and culture. I launched a concept store (under the Arteum banner) in shopping centres with an offer of artistic and cultural products at accessible prices. Over time, we opened 4 stores, about 20 corners in malls in France and launched a franchise in Japan (1 flagship and 20 corners).

…

Why did you withdraw from shopping centres?

LD: In 2013, I responded to and...

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