Auchan-Russia wants to accelerate online

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16 June 2021 à 16h37

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Publication: 16 June 2021 à 16h37

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Auchan-Russia will invest US$277 million up to 2024 to develop e-commerce business from soup to nuts, including creating a technical platform and building data.

The retailer started online sales in 2020, going from zero to 8% of turnover in just one year. The objective is to reach 20% of turnover online within 2 years, said Philippe Brochard, head of the Russian subsidiary. He also prioritises a format of smaller convenient stores rather than hypermarkets.

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