The American company Banyan is developing a platform that enables retailers to feed their purchase data to financial players, in order to enrich services and applications through dedicated integrations. We met C.E.O. Jehan Luth.
Founded in 2019 in the U.S.A., the technology company Banyan is pursuing an atypical objective. It aims to seamlessly connect American retailers to banks and fintechs, feeding the latter with transactional data from store and Web customers, and enrich their services.
Indeed, retailers have a huge amount of customer data, but the banks and fintechs that control the payment side of their businesses find themselves painted into a corner as they are not connected together.
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Article authors
Antoine Duroyon
Editor-in-Chief Mind Fintech
Sophie Baqué
Chief Editor of mind Retail