Beijing. Starbucks launches a cultural store concept

Publication

19 November 2021 à 18h08

Reading time

1 minute

Publication: 19 November 2021 à 18h08

Reading time: 1 minute

Publication

19 November 2021 à 18h08

Reading time

1 minute

Publication: 19 November 2021 à 18h08

Reading time: 1 minute

Enjoy this article for free while you’re in your trial period

You have access to our content for 15 days

Explore the mind Retail subscription

On November 10, Starbucks (2020 turnover of US$21 billion vs. US$23 billion in 2019) opened a new kind of store in Beijing, which combines the display of local art (an ancient wax printing technique called Batik) with the omnichannel services that have made it successful worldwide. It is located in the China World Trade Center, a shopping center owned by China Shi Mao Investment and Kerry Industrial Company. Leo Tsoi, CEO of Starbucks China, wants to develop this model of cultural stores, which

…

Do you have information to share with us?

Our other services

mind Research

Strategic Intelligence: Tailored research and market analysis services to power your insights and back your strategic decisions.

mind Days

Networking & Events: Half-day conferences covering key industry topics and open to the entire ecosystem.

What you absolutely must read this week

The essential content of the week selected by the editorial team.

See all

France: the text on camera’s surveillance in stores is now expected at the Senate

Following a rejection by the Council of State last June, the National Assembly voted on February 17, 2026 to authorise algorithmic surveillance in retail stores. As the text is due to pass to the...

20 March 2026

Already in POC, Klarna launches long-term credit in Germany, the UK and France

Swedish fintech Klarna is expanding long-term financing in Germany and the UK, with an imminent launch, followed by France, where POCs are already underway with major e-retailers. The BNPL...

18 March 2026

E-commerce: what major regulatory changes to expect this year in Europe?

Mandatory accounts for e-shoppers, withdrawal buttons, email tracking pixels, European customs reform and Digital Fairness Act… At 1-to-1 Monaco, Marc Lolivier, General Delegate of Fevad, and...

17 March 2026

Agentic commerce : After Stripe, Mirakl partners with JPMorgan Payments

On March 10, 2026, Mirakl and JPMorgan Payments (JPMP) unveiled a partnership to deploy agentic commerce by combining the Mirakl Nexus agentic orchestration platform with the U.S. bank’s...

16 March 2026

Most viewed articles of the month on mind Retail

What readers clicked on the most last month.

In the category

What readers clicked on the most last month.

Italy seizes €27.4 million from CEVA Logistics for fraud and undeclared labour

On March 3, 2026, Italian tax authorities announced the seizure of €27.4 million from two Italian subsidiaries of French supply chain specialist CEVA Logistics, itself a subsidiary of the...

5 March 2026

Conflicts in the Middle East: what impact on the supply chain and European retail?

With US and Israeli strikes on Iran triggering a major crisis on February 28, 2026, retailers already have to face the closure of strategic trade routes, rising freight costs and import...

5 March 2026

Following a complaint from the FTC, Walmart agrees to pay US$100 million to Spark delivery drivers

On February 26, 2026, Walmart (2025 revenue: US$713.2 billion, up by 5.1% at constant rates) agreed to pay US$100 million in response to allegations of misleading compensation to delivery drivers...

4 March 2026

Social media & age verification: Tech breaks the glass ceiling of precision

As an array of international governments restrict social networks access for teenagers under 15 or 16, new facial recognition technologies from Yoti, Persona and k-ID are making progress in...

13 March 2026

Faced with sluggish demand, The Home Depot and Lowe’s cut 1,400 jobs and reaffirm a B2B focus

In the United States, with the home improvement and D.I.Y. market under pressure, retail leaders are reorganising. Home Depot and Lowe's, respectively No. 1 and No. 2 in the market, announced...

25 February 2026

Search AI : in the retail sector, 25% of AI queries are transactional

For mind Retail, online SEO specialist Ahrefs analysed retail queries on AI search engines. The goal was to measure the proportion of transactional prompts compared to informational ones. The...

2 March 2026