Beijing. Starbucks launches a cultural store concept

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19 November 2021 à 18h08

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Publication: 19 November 2021 à 18h08

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19 November 2021 à 18h08

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Publication: 19 November 2021 à 18h08

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On November 10, Starbucks (2020 turnover of US$21 billion vs. US$23 billion in 2019) opened a new kind of store in Beijing, which combines the display of local art (an ancient wax printing technique called Batik) with the omnichannel services that have made it successful worldwide.

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