BNPL: Crédit Agricole Consumer Finance acquires Pledg

Featured image of the article BNPL: Crédit Agricole Consumer Finance acquires Pledg

An article by Sophie Baqué and Aude Fredouelle

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19 February 2024 à 12h52

Updated on 20 February 2024 à 10h39

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Publication: 19 February 2024 à 12h52, Updated on 20 February 2024 à 10h39

Reading time: 2 minutes

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An article by Sophie Baqué and Aude Fredouelle

Ajouter mind Retail à vos sources
Publication

19 February 2024 à 12h52

Updated on 20 February 2024 à 10h39

Reading time

2 minutes

Publication: 19 February 2024 à 12h52, Updated on 20 February 2024 à 10h39

Reading time: 2 minutes

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By acquiring Pledg, Crédit Agricole Consumer Finance aims to leverage the technology of a fractional payment specialist to strengthen online and in-store BNPL offerings The start-up, which raised €15 million in 2021, has not, however, enjoyed the same success as players such as Alma or Klarna.

On February 15, Crédit Agricole Consumer Finance (owner of Sofinco) announced plans to acquire BNPL specialist Pledg. This 100% takeover (without financial details) should enable the integration of “k

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Article authors
Featured image of the article Sophie Baqué
Sophie Baqué Chief Editor of mind Retail
Featured image of the article Sophie Baqué
Featured image of the article Aude Fredouelle
Aude Fredouelle Deputy Editor-in-Chief Mind Fintech
Featured image of the article Aude Fredouelle
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