BoursoBank launches a retail media offer

Featured image of the article BoursoBank launches a retail media offer

An article by Caroline Soutarson

Publication

22 May 2024 à 17h02

Updated on 27 May 2024 à 15h45

Reading time

1 minute

Publication: 22 May 2024 à 17h02, Updated on 27 May 2024 à 15h45

Reading time: 1 minute

An article by Caroline Soutarson

Publication

22 May 2024 à 17h02

Updated on 27 May 2024 à 15h45

Reading time

1 minute

Publication: 22 May 2024 à 17h02, Updated on 27 May 2024 à 15h45

Reading time: 1 minute

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On May 15, 2024, in France, BoursoBank (6.3 million customers) gave an initial assessment of a “VIP” (Very Important Partners) retail media offer, rolled out at the beginning of the year. The service is based on a coupon and discount program called “The Corner “(570,000 users and 120 merchant partners) and a team specialised in digital advertising (Bourso Brand Solutions). The service is aimed at brands interested in targeted advertising such as Samsung, Auchan, Zalando and Verisure, which...

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Article authors

Featured image of the article Caroline Soutarson

Caroline Soutarson Head of the “Mind Fintech” section

Featured image of the article Caroline Soutarson

Cheffe de rubrique Investissement et référente data chez mind Fintech

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