B&Q: 10% of e-commerce sales come from product recommendations

At the World Retail Congress in Paris, Thierry Garnier, C.E.O. of Kingfisher (sales of US$14.98 billion in 2023, down 1.8% at constant exchange rates), highlighted two AI projects introduced in 2023. These involve product recommendation and a personalisation engine (Web and applications) alonside a SVT logistics planning tool. At B&Q, 10% of online sales came from product recommendations last year. E-commerce sales from this service doubled in 2023. The application recorded a conversion...