Brazil. Magazine Luiza aims to build a Brazilian equivalent of WeChat

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16 July 2019 à 11h45

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1 minute

Publication: 16 July 2019 à 11h45

Reading time: 1 minute

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Publication

16 July 2019 à 11h45

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1 minute

Publication: 16 July 2019 à 11h45

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The non-food Brazilian retailer Magazine Luiza (162 stores, 33 million app downloads) has big ambitions for the online footwear retailer Netshoes, which it has just bought after winning a fierce bidding war with the sporting goods retailer Centauro. Magazine Luiza is considering physical stores for the online retailer, which should reach a break-even point by 2021.

The plan for Netshoes is to reduce high administrative and sales costs, including taking it private. Over the next 3 year

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