Brazil. More than 60% of online sales for the home-electrical leader

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3 September 2021 à 17h43

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Publication: 3 September 2021 à 17h43

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3 September 2021 à 17h43

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Publication: 3 September 2021 à 17h43

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At the home electrical retailer Via Varejo, 61% of the turnover in the first half of 2021 came from e-commerce against 30% before the pandemic.

During the past 18 months, each store opened a Facebook account. The group’s 20,000 salespeople have been generating sales via Facebook, WhatsApp via online chat or WhatsApp calls. As a result, social sales reached €341 million for the 2nd quarter 2021 alone, compared to €455 million for the total of the year 2020. E-commerce now accounts for

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