Brazil. Natura pursues a digital makeover

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Publication

28 May 2018 à 09h43

Updated on 17 June 2019 à 11h49

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3 minutes

Publication: 28 May 2018 à 09h43, Updated on 17 June 2019 à 11h49

Reading time: 3 minutes

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Publication

28 May 2018 à 09h43

Updated on 17 June 2019 à 11h49

Reading time

3 minutes

Publication: 28 May 2018 à 09h43, Updated on 17 June 2019 à 11h49

Reading time: 3 minutes

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With sales of US$3.1 billion in 2017, Natura is updating the sales value proposition for its 1.7 million sales reps (including 1.2 million in Brazil and 500,000 in Argentina, Mexico, Chile, Peru and Colombia). Recently, Brazil’s biggest beauty retailer has digitised sales operations, connecting an army of sales consultants to Natura’s new digital platform.

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