Build-A-Bear, The Concept of the Month

Publication

3 July 2018 à 10h58

Updated on 10 May 2019 à 16h59

Reading time

2 minutes

Publication: 3 July 2018 à 10h58, Updated on 10 May 2019 à 16h59

Reading time: 2 minutes

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Publication

3 July 2018 à 10h58

Updated on 10 May 2019 à 16h59

Reading time

2 minutes

Publication: 3 July 2018 à 10h58, Updated on 10 May 2019 à 16h59

Reading time: 2 minutes

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The continued dramatic upheaval of the toy sector is marked by Amazon’s toy sales growing by 12% in 2017 matched by Toys’R’Us closing all the operations in the U.S.A. and the U.K. However, Build-A-Bear has thrived, driven by emotion and customisation of each product. Customers select a favourite plush animal species from a large range, including a bear, pony, rabbit or an elephant. This empty shape is filled in front of them to make a fully-formed toy. Customers then add customisatio

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