Burberry launches a new chat service in a Whatsapp style

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10 September 2019 à 17h30

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1 minute

Publication: 10 September 2019 à 17h30

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Publication

10 September 2019 à 17h30

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Publication: 10 September 2019 à 17h30

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Burberry (€2.5 billion revenue in 2018) is introducing in the U.K. “R Message”, a chat function within its mobile app to bring the customer relationships beyond the physical store. On the platform, accessible to a select group of customers, store associates will be able to book appointments in-store, reply to consumers questions and register sales thanks to a payment system created in partnership with Apple Pay. “We can offer a luxury concierge experience with this tool”, said Mark Morris, Burb

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