In early March 2023, Amazon announced that it would stop sourcing from wholesalers. At the end of December 2022, the business had agreed to review the "Buy Box" mechanism, a key engine for sales growth that was criticised by the European Commission for anti-competitive practices. Lawrence Taylor, President of the specialist agency Retail 4 Brands, outlines how retailers can adapt and take advantage of these two major changes.
In the last 3 months, Amazon announced two major changes to radically alter how merchants deploy a distribution strategy on the Amazon marketplace.
-On 20 December 2022, the European Commission signed an agreement with Amazon, which proposed commitments to end anti-competitive practices across the 27 E.U. countries.
-In early March 2023, Amazon announced that it would stop sourcing from wholesalers for the e-commerce business. The U.S. online retailer told European sellers that between April 2023
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