In the last 3 months, Amazon announced two major changes to radically alter how merchants deploy a distribution strategy on the Amazon marketplace.
-On 20 December 2022, the European Commission signed an agreement with Amazon, which proposed commitments to end anti-competitive practices across the 27 E.U. countries.
-In early March 2023, Amazon announced that it would stop sourcing from wholesalers for the e-commerce business. The U.S. online retailer told European sellers that between April 2023 and January 2024, it would source directly from brands. However, wholesalers can continue to sell through the marketplace. As an internal communication, Amazon explained that this approach would allow cost control and “keep prices low for consumers”.