After experiencing inventory difficulties following the pandemic, Target reviewed its strategy, particularly its e-commerce roadmap. Here is a look at the operating results of the world's 5th largest food retailer.
After the operating margin plunges by 4.9 points in 2022 due to inventory issues, Target (2,000 U.S. stores sales of US$107 billion in 2023, including 18.3% online) upgraded inventory management. The retailer, which is heavily exposed to non-food, strengthened AI (including its chatbot Store Companion, deployed in 400 stores) and machine learning capabilities of sales forecasting tools while making a radical shift in e-commerce. “To improve inventory visibility and better forecast store...
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Article authors
Morgane Monteiro
Journalist
Journaliste économique pour mind Retail depuis 2024, j’analyse la transformation digitale du commerce.