After 3 years in general management teams at Primark Italy, Damien Defforey joined the Dutch group C&A (1,400 stores in 18 countries). At the head of the French subsidiary, G.R.N. interviewed him as he looked back over an exceptional year.
G.R.N.: France is the 2nd largest C&A market. What were the figures for 2020?
Damien Defforey: Within my French boundary, we operate 126 directly owned C&A stores. 20% are in the Parisienne central areas, 40% in the provinces around the city centre and 40% in the suburbs. Last year, we were closed for 3 months, so 25%. Annual turnover for 2020 is down by around 20%. Overall, the conversion rate has increased. E-commerce doubled with the return rate remaining less than 6%. 75% of web orders...
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