Property company Ivanhoé Cambridge, a susbidiary of the Caisse de Dépôt et Placement du Québec, partnered with iconic theatrical company Cirque du Soleil to launch a new concept in ‘retailtainment’. This is mall-based family entertainment centres (F.E.C.). The concept, named Creactive Cirque du Soleil, already tested by Club Med, will debut at Ivanhoé Cambridge’s Vaughan Mills shopping centre in Toronto in September 2019. The mall has over 15 million visitors each year. The innovativ
…Canada: Cirque du Soleil launches Creactive, a concept for Shopping Malls
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