Assai, the wholesale operation of G.P.A. (itself a subsidiary of the Casino Group), has published its latest revenue targets. C.E.O. Peter Estermann plans sales of US$7.5 billion for 2020 and US$12.4 billion in 2022. Involved in a sustained organic strategy, Assai expects to add 20 stores in Brazil over the next 12 months alongside a new 5,000 sq.m store in Colombia. This is a very first unit outside Brazil and is well-positioned to compete with other hard discounters.
This expansion
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