Cdiscount: +30% conversion thanks to GPT-4

Featured image of the article Cdiscount: +30% conversion thanks to GPT-4
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2 October 2023 à 11h01

Updated on 6 October 2023 à 16h07

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1 minute

Publication: 2 October 2023 à 11h01, Updated on 6 October 2023 à 16h07

Reading time: 1 minute

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Publication

2 October 2023 à 11h01

Updated on 6 October 2023 à 16h07

Reading time

1 minute

Publication: 2 October 2023 à 11h01, Updated on 6 October 2023 à 16h07

Reading time: 1 minute

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Since July 2023, Cdiscount (80 million products) has been exploring the industrial use of generative AI, particularly for product categorisation. “When a seller creates a product sheet, we then categorise the product. This is a very important stage, which has a direct impact on the efficiency of the search engine and therefore on conversion”, said Isabelle Serot, Director of Datascience at Cdiscount, at the latest FrenchFounders meeting in Paris.

On September 28, the marketplace asked OpenAI...

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