Chanel, Hermès, Audemars Piguet: how to preserve customer experience when demand peaks?

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Publication

17 June 2022 à 13h24

Updated on 21 October 2022 à 21h32

Reading time

3 minutes

Publication: 17 June 2022 à 13h24, Updated on 21 October 2022 à 21h32

Reading time: 3 minutes

Add mind Retail to your sources

Publication

17 June 2022 à 13h24

Updated on 21 October 2022 à 21h32

Reading time

3 minutes

Publication: 17 June 2022 à 13h24, Updated on 21 October 2022 à 21h32

Reading time: 3 minutes

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In Asia and in the USA, luxury retailers record strong demand and excessive traffic in their stores. As a result, Chanel has decided to open stores dedicated to premium customers by 2023 to protect them from store saturation. The company, which still refuses to sell its ready-to-wear and leather goods range online, has also limited the number of purchases per customer on several products.

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